Consistency is key when it comes to branding. In order to project the right image every time, branding must be present. According to Forbes: "Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.” The first step in creating brand loyalty is to make sure brand personality is known. 68% of consumers are more likely to spend time reading content from a brand they are interested in. Branding will help give your company recognition, which will result in grabbing the attention of your targeted consumers. At eLink Design our goal is to help make your company one that consumers will trust and choose first. Proper branding differentiates your company from the rest of the competition & creates a strong bond with your customers.